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This web page had the following in the web page, "Relax and rejuvenate in our heated pools, main pool 28 , relaxation pool 38 , or just relax while your youngsters burn off some energy! Enjoy the sensation childhood memories? Of squeaky white sand between your toes shell collecting and sand castle building with loved ones or paddling and wave skipping." We saw that the web page stated " Right across the road from The Reef." It also said " Be tempted at our local, the Tay Street Café -. Ting facilities are within very easy walking distance. Side At the end of this sand spit is Mauao -." The header had Mount Maunganui Accommodation as the highest ranking optimized keyword. It is followed by Mt Maunganui Beachfront accommodation, Mt Maunganui accommodation, and Accommodation Mt Maunganui which isn't as ranked as highly as Mount Maunganui Accommodation. The next words thereef.co.nz uses is Luxury accommodation Mount Maunganui. Mt Maunganui Family accommodation.Mt Maunganui was included and could not be understood by search engines.